Thoughts on Technology and Leadership from Herb Bowie
It is Us, and It is What We're About
Mitch Murray was writing songs. He came up with “How do you do it? How do you do what you do to me?” We listened to the demo and said, “It's a hit, George, but we've got a song, ‘Love Me Do.’” George said, “I don't think yours is such a big hit.” We said, “Yes, but it is us, and it is what we're about.”
...but they were adamant, thank God, about not wanting this song they'd been given. On reflection, this was a huge stance because, as I say, for that bit of plastic you would sell your soul.
From the Book The Beatles Anthology, San Francisco: Chronicle Books, 2000, ISBN 0811826848
No. 16